The Water as State of Inspiration video for the Noken brand gets two Honourable Mentions at the prestigious World Independent Advertising Awards (WINA) 2020 event. The mentions were awarded in the Film Craft/Photography and Film Commerce, Financial, Retail and Online Stores categories.
A multidisciplinary creative team worked on the Water as State of Inspiration brand film, with particularly outstanding contributions from creative agency Èxit Up, producer Jackiens, and artistic directors and managers Enredo.
Due to the COVID-19 health crisis this edition of the 2020 WINA Awards was particularly unique. The independent platform for creativity set out to highlight how the independent creative industries will prevail and remain relevant in the recovery, with the awards ceremony - traditionally held in Dubai (UAE) - streamed live on YouTube.
The international nature of the WINA 2020 awards was cemented this year with nominations from independent agencies located in 27 countries including Portugal, Mexico, Russia, Colombia, India, Argentina, the United States, South Africa, the Philippines, Guatemala, Italy, Thailand, Ecuador, Brazil, Iran, Spain and New Zealand.
A total of 141 agencies qualified from all 5 continents, with 5 Grand Prix, 14 Gold, 33 Silver, and 49 Bronze awards, and 28 Honourable Mentions.