PORCELANOSA Grupo opens its new flagship store in the heart of New York, and its location is quite exceptional: 202, 5th Avenue, the main artery in the worldwide capital, at the crossing with Broadway.
The busy Flatiron district, the epicentre of worldwide commerce and the new neighbourhood of the brand, has dressed up in all its finery in order to witness a historic event regarding the history of Porcelanosa. The opening ceremony will host more than 700 guests in Madison Square Park, who can enjoy the both wonderful views of the Flatiron Building and the Empire State building, and a dinner with live music and entertainment.
The new PORCELANOSA building will reopen its doors after the refurbishment headed by Foster + Partners studio. This renovation has been deep as well as respectful with regard to its roots, the symbolic Commodore Criterion building, an early twentieth century building and a protected building in New York too, and one which has accommodated the iconic Science Gilbert Hall.
The project that Norman Foster is in charge of has conserved the outside façade and it has turned the inside into a 2000 square-metre space, spread out over 6 floors. Through the visual connections, these 6 floors will offer us a tour where the products of the group’s eight firms are present. It is worth highlighting Noken, which will bring the architecture and interior design professionals from the metropolitan area of New York closer to the latest trends regarding bathroom design and equipment.
The latest designs in sanitarywares, bathtubs, basins, taps and shower heads, as well as bathroom furniture will be highlighted in this new showroom which is expected to become a reference in the American market.