Success for Noken at the 26th International Exhibition: professionals and distributors from more than 100 different nationalities visit the new showroom
- The bathroom equipment firm takes stock of the International Exhibition in which it has opted for innovation and sustainability, through a renovated and technological showroom and the ECO WaterForest concept.
- More people turned up than in previous editions, of whom there were mainly: architects, interior designers and distributors; from which approximately some 20% were new and future clients and customers.
Noken looks back on the 26th PORCELANOSA International Exhibition and does so with a quite a positive balance in terms of the official attendance figures. In this edition, it is worth mentioning a much higher influx of visits to the showroom than in previous editions, which shows great interest in the showcased bathroom equipment products. In 2019, the Noken Porcelanosa Bathrooms showroom is much bigger and more technological, and it has seen its focus move towards the services that are offered to professionals. These advances have pleasantly surprised customers and clients, who are delighted with the new facilities, as well as the new product lines.
Teófilo Morales: ‘Very nice indeed’
Tomislav Blazicevic: ‘Wonderful exhibition; very professional and modern’
Dimitri Paulovich: ‘As every year, a pleasure to visit Noken to see its news and collect interesting ideas.’
Michael Stewart: ‘Spectacular exhibition and presentation of new models.’
Mohamed Al Suham: ‘Congratulations to the new facilities’.
Some of the reviews from the Google My Business channel.
With regard to the visitor profile at the Noken showroom, it should be noted how many people were back again in relation to other years. 90% of distributors from which approximately 20% are new and future customers and clients was registered. In relation to the different nationalities, visitors came from every corner of the globe and some 100 different countries to visit the central facilities in Vila-real.
Highlights from the 26th International Exhibition: bloggers and personalities rub shoulders in the new showroom
Dozens of professionals, architects, interior designers and distributors visited Noken's new showroom during the 26th International Exhibition. The new impressive bathroom pieces took most of the illustrious visitors by surprise, among whom were bullfighter, Cayetano Rivera, journalist, Jaime Peñafiel, and the president of the RoomMate Hotels, Kike Sarasola.
The "Porcelanosa Experience", the meeting of bloggers and the press managed by the PORCELANOSA Grupo, was once again a resounding success. Renowned bloggers such as: Macarena Gea, Blanco Metro, Virlova Style, La Garbatella, El Taller de las Cosas Bonitas, Vintage & Chic and Noveno C; as well as some of today’s prominent editors from: Decoesfera, Diario Design and Cosas de Arquitectos; all of whom enjoyed spaces like WaterForest or the atmospheres and signature series. The Youtuber, Estela Maca, and architecture and interior design media journalists and editors such as: AD, Architecture and Design, New Style, Interior Design, Bathroom Room or On Design; were also on hand to enjoy the Porcelanosa Experience.
WaterForest showed them how many resources they consume and how many they can save with Noken's ECO Design, not only through the showroom's interactive experience, but also through the Virtual Configurator. They also paid special attention to collections such as: Nature, Oxo and the Vitae, Lounge or Tono signature collections; as well as the new Lignage series by Ramón Esteve, a recent winner of the 'Best Bathroom Design' at the IF Design Awards 2019.
A workshop with interior design and design students
Noken focuses its efforts on enhancing new design talent. For this reason, the 26th International Exhibition served as the stage to organise a workshop with Ramón Esteve and the students from the School of Design in Castellón. A very fruitful and creative day for the students, who got to know at first-hand what the day-to-day life of a well-known architect like Ramón Esteve is like. As well as that, they also saw all that lies behind the process of designing a new product, in this case by Lignage, created in a collaborative way between Ramón Esteve and the professional team from Noken.
Torsten Müller, the renowned German influencer from the bathroom world shows up in the Noken showroom
Another remarkable visit to the Noken showroom in 2019 was that from the German influencer, Torsten Müller. Highly renowned in Germany due to his expertise in the bathroom industry, Müller attended the 26th International Exhibition to catch up on the latest news and innovations from Porcelanosa Bathrooms. Antic, Oxo, Lignage and Vitae were the places for the influencers' live connections; where quality, design and sustainability from the Noken products were all showcased.
Discover all the highlights at the 26th International Exhibition, through this video.